In most cases, you’re marketing your business on social media to drive more traffic to your website, so it only makes sense to have your analytics fully integrated.
You can now link your Google Analytics account to Cloud Campaign to view your social media and website analytics side-by-side. We also built a proprietary scoring system to score the health of your traffic coming from social vs traffic coming from other sources.
Follow this article to link your Google Analytics account.
Learn more about how we score your website traffic.